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Recent data protection legislation and operational implications for digital marketers

Recent data protection legislation and operational implications for digital marketers

Rising and Strengthening Domestic and International Data Protection Bills

Recent data-protection scandals have targeted closely on regulators and legislators on giant data, advertising know-how, and direct advertising. In response to the rising diversification and acceleration of home and international data protection bills

Digital advertising includes the collection, use and dissemination of private data in one type or one other. The current attack on data protection legislation has left marketers scratching their collective heads on what "personal information" means in the present day and how they will comply with them. Apparently, the Federal Commerce Commission urges Congress to introduce federal legislation on data protection, which balances the considerations of shoppers and clear guidelines of the street needed.

How have all legislative activities affected digital marketers?